Geely Design

GEELY DESIGN
I was responsible for designing market-leading User Experiences in HMI systems for LYNK&CO and Zeekr cars. Considering the whole HMI, digital, physical and light, I was to challenge and innovate the way users interact with the car and get information from the car, thinking beyond traditional screens. My primary assignment was to work with how Light can augment HMI functions. I also worked with questions on function assignment in the physical components that span between Interior Component Design area and the HMI area. I worked within the HMI Design department, a true cross-functional team where inter-disciplinary focus, curiosity and drive are highly valued. I worked in close collaboration with the Interior, Seats & Components, Exterior, and CMF Design teams. I had a close cooperation with the Brand & Innovation Design team, Engineering, Marketing and Product planning.

Portfolio of work available for private viewing only.


Year: 2021